When station. The People: Processes are optimised

When it comes to Digital Revolution
and how it affects MBSA we first need to understand what the main factors of
the business are that will be affected. The four factors discussed below is
where this change imperative will affect MBSA the most. The likelihood that
these four factors affecting any manufacturing company is huge. The company has
one of two choices, it must either adapt or change with the world or they can
remain and hope that the digitalisation does not take off and people still
prefer the old ways without digital revolution. If this type of intend is taken
on, the companies that do not move with the times, will be left behind. Below are
the four focus areas that the imperative will most likely afeect.

 

The Customer:

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Digital transformation will grow the
digital scope of the customer experience and continue to modify the buying and
consumption behaviours of customers. This means that for MBSA it will become
very challenging. MBSA needs to keep up with the change or get left behind.
Customers now wants the purchasing journey to be reinvented and they also want
a virtual and physical customer experience. This will redefine the roles of the
physical stores. Customers also now has the opportunity to create ultra-personalized
offerings and suggestions. Digitalization is changing the rules of competitive
dynamics. These new global platforms gives the digital players instant access
to a global network to compare prices, quality, reliability, durability and
decide whether a product is good or not. This means that MBSA will have to stay
competitive and produce at the best cost and quality available to the customer.

 

The Factory:

Another huge change is the new
“Industry 4.0” which means digital production and smart factories. There will
development of a cyber-physical system that will collaborate elements for
command and control. This likelihood of this affecting MBSA is huge because
innovation and being ahead of the competitors as well as staying ahead is what
MBSA strive for. This means that any advances in the MBSA factory will be
adopted with open arms because this is what our future is all about. Smart factories
means that we will stay ahead. We are going paperless. This means that we are
striving to build the units with only having a digital trail. We are also going
into the use of scanning and tracking systems where monitors are used to
indicate statuses of units as they pass by a certain station.

 

The People:

Processes are optimised using
software which makes the operations much easier for the operators as well as
the machines. We can now make changes and control the lines and machines from
your desk. Digitalization improves the organization by breaking down silos
internally. It also promotes closer collaboration between all the departments. The
use of e-learning courses makes it so much easier and more convenient for the
employees because everything is just a click away. Managers knows the
importance of Digitalization not only for the company but for the people as
well, so they are doing their best to convince people not to resist it or even
just tolerate it, but to embrace and accept it with all its dimensions. This is
very difficult in the MBSA culture. Introducing the Digital Culture to the
employees is complex because there are no set and ready-made formula to just adapt
to. It is a matter of changing behaviour of the employees. It is also important
to instead of forbidding the use of social media and the internet, to rather
provide training to the employees on how to efficiently use these digital
tools. This will not only benefit the employees, but the company as well.

 

The Vehicle:

This is most probably the biggest change
that will affect MBSA. As the vehicle that we are building is our core
business, it would be important to stay in line with what the future holds and
if it is going the way of a digitalization it means that MBSA has to go that
route as well in order to maintain market share and customers. Autonomous
vehicles is what the current future for the automobile is all about. This means
that the world is going towards vehicles that has virtual drivers. This is
driverless vehicles that can move from one point to another. This will revolutionise
the ideas of car sharing and sheared mobility. This virtual driver services in
turn will allow the passengers to have more free time during their commute
which means that they will have more free time available to use on their digital
services. This will eventually change the designs of the vehicle, because the
designers now need to design vehicles that make the commute more entertaining
with more gadgets for the journey.

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