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United State of America is known as a country that adheres to decomcracy and human rights. It  give the people freedom to choose any preferred religion to practice and every religion are free to carry out it religious activitites Hence, in the US there are various religions which are banned by some countries in the world. Similarly, various madhabs are considered to be in conflict with Islam exists over there.Islam is the third largest religion in the United States after Christianity and Judaism. According to the Pew Research Centre, there are about 3.45 million Muslims of all ages in the United States which concurred approximately 1.1% of the whole population.  In 2005, nearly 96,000 of people from Muslim-majority countries succeed to become legal permanent United States residents. It is a large number of people compared to in any other year in the past twenty years. Apart from immigrants, Islam began to gain attention from locals including white and Hispanic.Increasing number of muslims affected the demand for halal products from countries such US is started to grow because they do not have enough resources to feed their booming populations. Living in non-muslim country, make muslim to be more aware on the consumer goods that they are getting it especially foods and drinks. They become to be concious on the ingredients in the foods and drinks. Some ingredients of the foods are either not clearly defined on the packaging or not stated at all. Halal food does not only refer to the food itself but how the foods are processed, prepared and served. Hence, every single steps on preparing the food are take into account before we label it as halal. For example, a chicken was slaughter through the right procedures but if the slaughter man is not muslim or the chicken is mixed with some other ‘haram’ poultry such pork or  unhygienic conditions. Hence, the chicken become haram. Halal is an Arabic word meaning lawful and permissible, which refers to the things, actions and processes permitted by Islamic Shariah law without punishment imposed on the doer. It is usually used to describe something that a Muslim is permitted to engage in. “O mankind! Eat of that which is lawful and wholesome, and follow not the footsteps of the devil.  Lo! he is an avowed enemy of you.” (2:168)”He has only forbidden you what dies of itself, and blood, and flesh of swine, and that over which any other (name) than (that of) Allah has been invoked; but whoever is driven to necessity, not desiring, nor exceeding the limit, no sin shall be upon him; surely Allah is Forgiving, Merciful.” (2:173)According the verse above, Allah commands all muslim to consume from halal sources and prohibits the haram. Halal foods refers to all foods that do not contains any haram substances and obtains it in a good way. There are several criteria of haram foods such:Swine/pork and its by-products .Animals improperly slaughtered or dead before slaughtering.Animals not slaughtered with the name of Allah.Alcohol and all forms of intoxicating and hazardous drinks.Carnivorous animals, birds of prey, and land animals without external ears.Pests such as rats, centipedes, scorpions and other similar animals.Animals forbidden to be killed in Islam e.g. ants, bees, spider and woodpecker birds.Animals which are considered repulsive generally like lice, flies, maggots and other similar animals.Animals that live both on land and in water such as frogs, crocodiles and other similar animals.Blood and by-products of blood.Foods and drinks which contain any of the above haram ingredients or contaminated through contact with any of the above products.All foods are halal as long as it do not contains any unlawful substances such above and obtains it in the right way. Halal foods has become a global megatrend as the food supply is more often than not no longer produced locally, even in developing countries. Thus, providing halal foods to about a quarter of the world’s population offers many economic opportunities for the food industry, but it makes assuring the halal authenticity of these products more difficult. The muslim community in USA has developed a system of trademarking on food package or food numbering code to identify the responsible part providing halal certification. The degree of accountability for halal foods is often fairly high, although improvements are still needed. Sixty percent of the meat which is being sold with halal certificate in New York and New Jersey is not halal,” Küçükkarca said. He added that some Turkish butchers also sold meat which was not halal, saying, “one of the most reliable and biggest institutions giving the ‘halal meat’ certificate is ‘Shari’ah Board of America’.” Based on the article in halalmedia.com, Midamar Corporation , a turkish company stated that the government does not fully understand the complexities and global sensitivities of the Halal market. They faced several issue regarding the halal meat that they exported to USA and initially accused them not being compliant with halal rules. The controversy surrounding Midamar is emblematic of the issues plaguing the industry. Unlike the Kosher food sector, there is no widely accepted golden halal standard in the US or even internationally. Despite some initiatives taken by the Organization of Islamic Cooperation, a universal standard has yet to emerge. While all Muslims agree on the fundamentals of Islamic dietary laws, as mentioned in the Quran, there are significant disagreements when it comes to the details.In order to protect both the consumers and the reputation of the industry, it is vital that a holistic approach be adopted involving all stakeholders. There are obvious limitations to governmental involvement due to the separation of church and state principle. But it can certainly improve transparency and consumer information by mandating that anyone selling a product as halal should back up that claim. The disclosure requirements of New York’s Halal Food Act of 2005  if strictly implemented, which they are currently not, could serve as a good model. The government can also regulate the certifiers by imposing a minimum set of standards including qualifications and avoidance of conflict of interest.Previous years ago, McDonalds dropped halal menu from their list in year 2011 after a lawsuit filed in 2011 alleging that the fast-food restaurant was selling non-halal chicken it claimed was halal. In some cases, employees at the Ford Road location were mistakenly giving non-halal products to customers who asked for halal ones. Majed Moughni, who had opposed the settlement, said the decision by McDonald’s to end the sale of halal items “was the right thing to do.”In May 2017, a news regarding a Muslim man sued Little Caesars for $100 million after he says he was served and then accidentally ate pepperoni made from pork, a food prohibited by Islamic law. The complaint said that Mohamad Bazzi of Dearborn ordered halal pizza twice from the shop on Schaefer in Dearborn. The boxes were labeled “halal,” but the pies inside were topped with regular pepperoni. He rushed to file the lawsuit on Thursday as the eve oRamadan, so no other Muslims would accidentally eat pork from the pizza shop during the holiday.  Some non muslim entrepreneurs are trying to reach the muslim market yet they are not aware on what is allowesd and what is prohibited for muslim to consume.Saffron Road had a close partnership with the Whole Foods chain managed to sell had fifty different muslim products with the annual sales of around $35 million. In addition to malls, stalls and wholesale providers to high-end stores like Durrani, the Halal food cart is doing its bit on America’s streets to open new avenues of income.Opportunities Despites all the issues that the firm might be faced for having Halal business in America, the tremendous growth in Muslim population as well as Halal consumption lead to increase in food export opportunities in America. In fact statistics have proved that, the halal food market is estimated to be worth of $1.6 trillion by the year of 2018. This sector is also estimated to grow faster than the conventional food market which could lead to the world food market exceeding 17% by 2018. Not only the Muslims who look for Halal certified products, but its popularity and demand have also rose among non-muslims as more consumers are looking for more safe, hygiene and ethical products with the great quality. It is believed to be having high quality due to the perception that halal food is produced with stricter controls and therefore, it is not surprising that halal food is sometimes preferred by non-Muslim consumers too. For instance, animals that are slaughtered in a halal manner do undergo two health checks instead of one including the usual regulatory health check of its country of origin, as well as a check by the halal certification authority. On top of that, the method of slaughter in where the blood is drained from the animal is also thought to be healthier which  is one of the reasons of having more and more of the non muslim attentions. With the growing rate of Muslim population and demand towards Halal products by Muslims as well as Muslim citizens in United States, it can be said that, this market provides huge potential as a destination for foreign companies. To pursue maximum of these opportunities, governments may first understand what is it that behind Halal, the diversity of international and domestic consumers, as well as foreign government standards because often that governments are still in lack of knowledge and awareness of these especially in conventional countries. Government oversight of Halal is very important, for it allows facilitating trade and development of emerging markets.


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