There doubt, Coca-Cola is the renowned soft

 

There are number of business organization that is
working in foreign countries and it is important for them to understand the
cultures of that nation in which they want to work. If any business wants to
get good and fruitful results from its foreign operations, then it is necessary
for them to be aware of the cultural values of that nation and they must also meet
the expectations of the people regarding their society. A worldwide marketer
has to identify the cultural impact on the general public and this can be done
by studying details of cross-culture with the help of some theories and models
that provides knowledge regarding social impacts, customer needs etc. No doubt,
Coca-Cola is the renowned soft drink company but still it has to face certain
challenges in terms of socio-cultural. However, it was the first international
refreshment drink company to enter in India but due to Foreign Exchange Act it
has faced certain issues and instead of these they have also faced some issues
in regard to its quality, market manipulation and also water exploitation etc.
These issues are explained below-

·        
In Northern
Province of Uttar Pradesh (INDIA) the bottling factory of Coca-Cola was using ground
water more than their limits and it was having a serious impact of environment as
well. Certain protests were occurred against this which was mostly done by the
farmers of that state. Most of the difficulty was faced by the farmers because
they were facing a scarcity of water for agriculture use. India is a country
where there is a special place and respect for the farmers as they are the only
who provides food to everyone. So, with their strong protests, the operations
of that factory was stopped (Coca-Cola forced to close India bottling factory
over excessive water use, pollution, 2014).

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·        
Another, same
kind of problem was also took place in Kerala and a case study on that was made.
As per the sources, Coca-Cola Company built up its plant in Plachimada, in the
Palakkad area of Kerala (Southern India) in 1999. It was reported that nearly
510,000 liters of water was drew by Coca-Cola daily from the open wells. There
was lot of wastage of water due to which people made complaints that their
natural resource “water” is getting contaminated and that was also destroying
their life. In addition to this, women’s from Vijayanagaram Colony, a town of
Plachimada argued that the water in the wells is going down and there is an
issue of scarcity of water over there. Due to this, ladies were required to
walk nearly five kilometers two times a day to get water for survival (Case against Coca-Cola Kerala State: India).

·        
The center of
Science and Environment, NGO of Delhi also released a report which revealed
presence of pesticides in the drinks under the brand name of Coca-Cola Company
and PepsiCo.

·        
However, when
the conference of companies in Atlanta was held, John Murphy, president of Asia
Pacific Group of Coca-Cola described that India is “a different story” and
after being a leading company Coca-Cola has still not able to crack the section
of India Market beside of having some other brands as well for example Maaza,
Sprite and Thumps Up. “We have tried so many times in my time in the Coca-Cola
system to crack the code there and we haven’t done it. We have got a team of
pretty smart people who want to have the legacy to be the first to do so,” John said. (Coca-Cola is yet to crack the code in Indian market: John Murphy, 2017)

·        
Furthermore,
the company also faced issues of competition. In India, traditions and values
are very important as compared to modernization. In India various kinds of
traditional drinks are available which is very popular and the general public
likes to drink that too. Such as lemon water, tea, coffee, green coconut water,
lassie and fresh fruit juices etc. These drinks do not include any kind of
pesticides, preservatives, colored flavors etc. That is why these are preferred
by them more and even some drinks are taken by them on regularly such as tea. 

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