Short Summary / Intro
So what is SEMrush after all? SEMrush is a digital marketing
suite. It has various tools that cover search engine optimization, pay per
clicks, thorough keyword research, and all-in-one competitive analysis
procedures, social media marketing, PR, content management, and much more. Here
we will discuss how you can be the king of SEO using this one simple tool.
Subtitle (Title in slightly different wording)
Mastering The SEO Game The SEMrush Way!
Let’s just say that despite being founded just a decade ago this
toolkit has been able to garner a lot of popularity and has become somewhat of
an industry standard when it comes to keyword research. The founders of this
toolkit have recently developed this software further which has made it more
encompassing. This has resulted in SEMrush become suitable for a wider range of
digital marketing tasks. If you think your competition is getting ahead of you
and is beating you in search results, it is time to opt for SEMrush. This tool
is for you if you want to conduct a thorough research on your competitors, if
you want to analyze their content marketing strategy and if you want to find
out why they get more traffic than you do. SEMrush lets you understand what it
is that they are doing right and you are lagging behind in.
Well, like we all know by now that SEMrush is an effective SEO
tool that you can use for thorough and detailed keyword research. It also
tracks the keyword strategy which is being used by your competitors. You can
also run an SEO audit of your articles, blogs, and other content to look for
backlinking opportunities and do lots more! These features and the abilities
that SEMrush gives you are the reason that it has become such a worldwide
trusted tool of practically countless internet marketers.
It is also being used by a number of businesses, big and small,
old and new alike. SEMrush boasts of having an enormous database of more than
46 million domains and 120 million keywords with major names like Philips, Forbes,
PayPal, and Hyatt being its users. With it you can track the organic position
of your domain and/or landing URL on the leading search engine’s (Google) SERPS,
copies of AdWords ads and their positions, and CPC ads, etc. You can even carry
on a complete competitor analysis and so much more.
Content Marketing and SEMrush
SEMrush helps you with content marketing, and to understand that
let’s talk a bit about content marketing and its importance.
Importance Of Content Marketing
All the strategies and tools adopted by internet marketers to
create and distribute content effectively comprise content marketing. SEMrush does
it in a way that all your content is useful, has high entertainment value, and
is very informative to your existing and potential customers. When you create
and publish great content, it allows you to grab the attention of your
visitors, capture new leads, increase sales and create a positive image about
SEMrush Gets You Common Keywords
SEMrush doesn’t work like the Google keyword planner. You can
collect common keywords from the related keywords and phrase match reports. The
exact method that SEMrush uses to provide you with this data is a trademark
property and isn’t disclosed.
SEMrush understands that your keyword strategy is the foundation
of your content marketing plans. Keywords are the tool with which your
customers find you. SEMrush assesses these keywords and phrases and identifies
the ones that are most likely to get you more search traffic than others. It
makes you sensitive to the trends of searches online and gives you incredible
amount of SEO intelligence. This helps you with keyword optimization and your overall
With SEMrush by your side you can discover different keyword
variations associated with one particular root word which allows you to get a
far better understanding of how your users actually search for you online. So this
helps you identify your user behavior much faster. This tool also allows you to
see the average number of searches carried on for each keyword phrase every
month. You can also see the competition for those keywords and the average
prices of a click on a PPC ad as well. It also lets you view the number of
pages Google has for a particular search query, and the top ranking sites on it
for absolutely any keyword search query.
Get An Edge Over Your Competition
SEMrush lets you arrive at a much better understanding of what you
are doing to enhance your web presence before you start to analyze what and how
well your competitors are doing. The SEMrush tool with its very useful overview
screen lets you know everything about the traffic that you are currently
getting, both paid and organic by just entering your web address. You can even
see for yourself whether your traffic is getting better or worse. It also lets
you see how your site is ranking on Google on a real time basis.
Want more? Just remember to monitor your dashboard every week to
keep a close watch on your progress and you’re more than sorted. You will get
monthly reports by SEMrush in a PDF format that will leave you in no doubt
whatsoever about your growth, progress and traffic trends over the last 24 months.
Analyze and Strategize
In sea of blogs, articles and other content out there many of the
write-ups may be similar to what you are offering your users right at this
moment. SEMrush lets you find out just how exactly your competitor sites are
doing while serving similar content in the same competitive environment. With
SEMrush you can get a much deeper look at your competition and the keywords
they use to get the most of their traffic from. What next? You’ve already
identified the keywords used by your competitors for maximum traffic; it is
time now to make them a part of your own content marketing strategy.
Conclusion / Blog summary
It is time to develop content that is interesting and innovative
and targets these search terms well. With SEMrush you can build a very
successful and strong content marketing strategy. This strategy is not based on
just numbers but on understanding of your competition and how your target
audience uses keywords to search for you online. Are you game the SEMrush way?