Pharmaceutical for pharmaceutical drug advertisements. They lacked

Pharmaceutical
companies in Pakistan overpoweringly spent more than an average of their
budgets on marketing. Since advertising expense of pharmaceutical drug is
increasing, the effects of these advertisements on public health and health
care systems have not yet been evaluated. The research study will not only
signify the mission of practitioners for understanding pharmaceutical
advertisements but also for academic researchers, who have to pay their
concentration in this field for improvement. Although companies claim to advertise
remedies for discomforts but usually healthcare professionals complain that
these advertisements hide the risks concerned to medications and use emotive
messages to influence patient’s mind.

Most of
the published research articles are primarily focused in support or in against
for pharmaceutical drug advertisements. They lacked enough productive ideas for
further recommendations. Again, it should be understood that drugs are directly
related to patient’s health and must not be advertised like other consumer
goods which have no or less amount of side effects. Therefore, in reality,
there is an enormous demand of productive researches to signify the problem
related to the improvement of drug ads. The food and
drug administration (FDA)
in1999 had affirmed to support researchers and other interested individuals to make
their research findings for the overall effects of over the counter drug
promotion for public health. (Calfee, 2002)

We Will Write a Custom Essay Specifically
For You For Only $13.90/page!


order now

Generally,
mostly middle age consumers in Pakistan who represent a large portion of the
medicine market of over the counter drugs are not satisfied with the medical
information provided in advertisements. Their satisfaction is more concern
towards the information regarding the safety of the drug given in advertisements.
This
research study will alongside signify gaps concerned to
the perception and preference of patients related to pharmaceutical
advertisements and will also give a good conclusion towards the end of study. 

x

Hi!
I'm Dana!

Would you like to get a custom essay? How about receiving a customized one?

Check it out