Over a decade few models have been
proposed to model the browsing pattern of users over a website and accordingly producing
proposals for them. These models can be naturally exploited by a personalization
framework to generate suggestions. Numerous Web usage mining procedures
incorporate website structure and webpage content with usage information to
enhance accuracy of the generated recommendations.
As per 101, usage based personalization
has confinements in circumstances where there is deficient usage information to
extricate patterns identified with specific categories, when the content of the
website changes and when new pages are included however are not yet
incorporated into the Web log. To address these issues Web content as well as
webpage structure can be joined with the usage information so as to enhance the
precision of the personalization procedure. A Semantic Web personalization
framework is presented by 102 that combines web contents with usage data so
as to produce useful recommendations. Stuart Middleton et al. 103 exhibited a
recommender framework for online scholarly publications where client profiling
is done in view of an exploration papers’ topic ontology. Haibin Liu et al.
104 proposed a novel method for characterizing browsing patterns and
anticipating clients’ future request. The approach depends on the joined mining
of Web server logs and Webpage’s contents spoke to as far as character N-grams.
The approach may be step forward by utilizing content portrayal method that
considers semantics of Web page contents. Pinar Senkul et al. 105 proposed a
procedure for combining semantic data into Web browsing pattern design process.
The frequent browsing patterns are made out of ontology instances rather than
Web page addresses and these are utilized for producing recommendations.
Another novel ontology based model was proposed by Thi Thanh Sang Nguyen et al.
106 for web usage mining that empowers the combination of domain knowledge
and web usage information to help semantic suggestions. The recommendations are
produced by utilizing the access sequence of user represented in Web Ontology
Language (OWL). Mehdi Adda et al. 107 considered ontology based pattern space
and a new mining method was proposed called xPminer. The xPminer plays out an
entire and non-redundant traversal of the pattern space and finds all the frequent
patterns. The mined patterns are utilized to produce recommendations. Julia
Hoxha et al. 108 exhibited an approach for the formalization of browsing
behavior of a user over different websites. The use logs are mapped to intelligible
events from the application space. The formal, semantic depiction of each log
is mapped to ideas of a vocabulary of the domain information. A. C. M. Fong et
al. 109 proposed an approach of semantic web mining for finding intermittent
Web access patterns from web use logs. This approach features fuzzy logic to
speak to genuine temporal concepts and asked for resource attributes of
periodic web access activities. In 110 a semantic data retrieval structure is
presented and its application to Cricket has been shown. The framework is
actualized using the most bleeding edge technology like information extraction,
Ontology, Ontology development and mapping, Inference, SPARQL. Significant
increment is observed in the performance of the framework utilizing domain
particular information. Nizar Mabroukeh in 111 proposes SemAware framework, in
which domain ontology has been integrated into web usage mining, and builds the
efficiency and e?ectiveness
of the framework by taking care of issues of sparsity, cold start, content
overspecialization and many-sided quality exactness tradeo?s. SemAware system
incorporates enhancing the web log with semantic data through a proposed distance
measure in view of Jaccard coe?cient.
A lattice of semantic distances is then utilized as a part of Semantics-aware
Sequential Pattern Mining (SPM) of the web log, and is additionally
incorporated with the transition probability matrix of Markov models worked
from the web log. In the recommendation stage, top-n recommendations are
generated through integration of item-concept correlation matrix with
user-provided tags. The authors in 112 presents architecture for
incorporating semantic data about the items with web log information and create
a rundown of suggested items by utilizing LCS Algorithm. Shirgave and Kulkarni
in 113 proposed a semantically advanced Web Usage Mining technique (SWUM),
which combines Web Usage Mining with Semantic web. In this, the exclusively use
based approach WebPUM 5 is reached out to consider website structure and the semantic
metadata acquired from the page contents. The extracted semantic metadata considers
both the semantic relationship in the Web pages and semantics in the contents
of webpage. A novel approach of recommendation that incorporates site structure
and semantics of page contents with the clients’ browsing behavior is proposed.
Their proposed strategy can accomplish
10-20% accuracy over the exclusively utilization based model, and 5-8% superior
to an ontology based model.