“Turn Data into a point of
view that makes sense for decision makers”
Modern era focuses on the fact that “Time is money”. e-Business plays vital
role to theorize this concept.
One area that has been profoundly affected by the internet revolution is
e-business .The function of e-business is referred to as ecommerce, and the terms are occasionally
used interchangeably. e -Business removes physical availability as well as location barriers also.
In e-business there
is often huge sending statements to the credit card holder through the post, in this scenario speculate the cost
of the paper, postage and
staff etc, on
the other hand sending
it online will provide both time and cost effectiveness.
e-Business offers higher customer satisfaction than the traditional methods of doing the business. There is better chance of
flexibility, availability and faster
response times with online support. Mining information from Web data can help in personalizing
the browsing experience of a user by dynamically tailoring the look, feel, and
content of a website to the user’s needs and
Business intelligence tools are a type of
application software designed to retrieve, analyze and
report data. The tools generally read data that have been previously stored.
The key general categories of business
intelligence tools are:
Reporting and querying software
OLAP: Online analytical
Business performance management
concepts and methods can be applied in various fields like marketing, medicine,
real estate, customer relationship management, engineering, web mining etc.
Data mining (DM) has
as its dominant
goal; the generation of non-obvious yet useful
information for decision
makers from very
large Data mining functions include
clustering, classification, prediction, and link analysis (associations). Using
these techniques many kinds of knowledge can be discovered such as association
rules, classifications and clustering.
of the most important data mining
applications is that of mining association rules to generate the knowledge which will help to the top level
management or stakeholders to take an effective decision in the business
organizations. This will definitely enhance the E-business in
After a careful study of existing algorithms
used for data mining through the research the researcher proposes an efficient
algorithm for mining
multilevel association rule , which
searches for interesting
relationship among items in
a given data
set at multiple
levels in an
effective way. This will be helpful for the business
specially the e-business.
2. LITERATURE REVIEW
review has been divided in following areas: