I’m using this definition to get my points. Historical materialism is the methodological approach of Marxist historiography that focuses on human societies and their development over time.
Here’s what I could find from the chapter. These are main things.
The Historical materialism of McDonaldization.
· Over the years, fast food restaurants have played a big part in world’s development and become part of American culture. E.g. At an opening of a McDonalds in Moscow, a journalist the franchise as the ”Ultimate icon of Americana.” Fast food have provided countless jobs all over the world, reducing unemployment in many countries.
· Fast food restaurants have aided globalisation. Fast food restaurants like McDonalds have expanded beyond the regions of America. In fact, 60% of McDonald’s restaurants are located outside America, this wasn’t the case some years back. Building fast food restaurants outside America has aided globalization in the sense that, other are now more interested in American and western culture. E.g. an executive associated with Pizza Hut Brazil said his nation is ”experiencing a passion for things American.” Another example is a local owner of a KFC in Malaysia said, ”anything western, especially American, people here love…. They want to be associated with America.
· Fast food restaurants like McDonalds have not only occupied the business world, they’ve now also occupied popular culture. So much so that an opening of a McDonalds in a small town can be a very important event. For example, A Maryland high school student at an opening said, ”Nothing is exciting ever happens in Dale City.” Big city newspapers readily cover developments in fast food business. Fast food restaurants also play symbolic roles on television programs and films. For example, the movie Coming to America (1988), Eddie Murphy plays a prince whose introduction to America includes a job at ”McDowell’s.” an obvious nod to McDonalds. In sleeper (1973), Woody Allen awakens in the future only to encounter a McDonald’s. There are many more movies like the ones I listed. This was not the case some back, In the 50’s and 60’s movies and television programs did not give fast food restaurants this much attention.
· Other types of businesses are rapidly adapting to the principles of the fast food industry. For example, the vice chairman of Toys”R”us said, ”we want to be thought of as a sort of McDonald’s of toys.” The founder of Kidsports Fun and Fitness Club reiterated this desire saying, ”I want to be the McDonalds of the kids’ fun and fitness club.” Another business saying they want to be more like McDonalds. This shows the increasing influence fast food restaurants have on the world. With every large and small business wanted to be the next McDonald’s.
Basically, over time, McDonaldization has affected society, business and culture greatly