These are the first character designs we worked for the hero, a very tiny molecule. Also some color concepts for the background.
After some input from the client we reached this second stage, with a different look for the molecule. The background was changed accordingly.
We developed some new applications for several moments of the video. Some animation decisions we’re made as well.
After some decisions we approached the character in a new light, finally settling for a simpler design, that you can see in the final video.